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I. Goal Setting
1. Mental vs. Written
2. Specific, Achievable, Time-Driven
II. Attitude
1. Keys to Establishing “Like & Trust”
2. Avoiding Negative Thinking
III. Seven Steps of the Selling Process
1. Prospecting
a. Cold Calling – Gatekeeper Script
b. Tips & Techniques
c. Referral Prospecting
d. Social Media Strategies (Hot Topic)
2. Initial Contact
a. Relationship Building – Rapport / Common Ground
b. First Impressions: Name & Subject
c. Non-Verbal Communication
d. NLP: Mirroring / Matching
3. Needs Analysis / Discovery-Probing
a. Preventing Objections
b. Effective Steps for Qualifying Prospects: N.E.A.D.S.
4. The Presentation
a. Features (Data Dump) vs. Benefits (WIIFM)
b. Tie Downs – Building “Yes” Momentum
c. The Relationship Between Emotion & Logic
d. Building Value vs. Cutting Price
5. Overcoming Objections
a. Top 5 Objections in Your Industry
b. The 6-Step Process to Confirmation
c. Scripting Essentials
d. Regaining Control
6. The Close
a. Paradigm Shift
b. Necessity for Multiple Closing Attempts
c. Necessity for Multiple Closing Techniques
7. Follow-Up
a. Creating a Reason to Call
b. “Thank You” Letters
c. Referrals – Sphere of Influence

I came away with a direction rather than a notebook full of overwhelming jargon. I felt energized and ready to get down to “business” with a set of goals that fit my particular business….I appreciate your interest in getting people connected to their dreams and your willingness to assist others in achieving success in their business efforts. Accolades to you and your team!
Studio Manager

www.OnlineCopyGuru.com

Garrett Insurance Agency

CRS
Colorado Front Range Properties

Farmers Insurance

Denver, Colorado
